Blueprint Audit
The Blueprint Audit — a website and accessibility review built for Board scrutiny.
The Blueprint Audit is a governance diagnostic for established NGOs. It maps who your website is accountable to, audits its accessibility and credibility, and identifies the governance gaps that a rebuild alone will not fix. You leave with a Board-ready roadmap you own.
The problem you cannot quite name
You can feel that something is wrong with the website, but it is hard to say exactly what.
Your Board keeps asking whether the website is the right investment, and you cannot give a clear answer.
A funder looked at the site recently, and you were not confident about what they found.
Every meaningful change needs a developer, and simple updates take weeks.
You know the accessibility is not right, but no one has assessed the risk.
Three people have three different views of what the website is for.
You have been quoted for a rebuild, but you are not sure it solves the real problem.
Until the actual problem is diagnosed, any rebuild is a guess. And guessing with a six-figure investment is expensive.
What I investigate
Stakeholder salience
Who your website is really accountable to, from funders and regulators to your Board and the people you serve, and whether it currently serves them.
Governance & compliance
Whether the governance documents funders expect are present and findable, and where Charity Commission transparency and policy gaps sit.
Accessibility & compliance
A WCAG AA assessment across the site, and the regulatory and reputational exposure that gaps create.
CMS & content governance
Whether your content structure lets your team maintain the site, and where the workflow overloads the one person responsible.
Performance & credibility
Performance and technical soundness, and what an institutional funder sees in the first ten seconds.
Search, AEO & AI citation
Whether funders and journalists can find you in search, and whether AI answer engines such as ChatGPT and Perplexity can read and cite your site.
What you receive
A written report, prepared for your Board.
The full written report, typically 15–25 pages depending on the size and complexity of your site. It is yours entirely. You can implement it internally, brief another provider with it, or continue with me.
- A stakeholder salience map for your organisation
- A prioritised findings list: what is critical, what needs improvement, and what is already working
- Governance and compliance gaps, with the institutional risk named plainly
- A technical and accessibility assessment
- A clear recommendation, and a realistic view of what it would cost to act on
- A roadmap you can follow, with me or without me
What you will know at the end
Exactly what is failing on your site and why. What it costs to fix, and in what order. What your board needs to see to approve the work. And whether you need me at all. If targeted fixes would solve the problem without a rebuild, the report says so, because the recommendation is only worth the £2,500 if it is honest.
What happens after
If you choose to continue, there are two ways to build. The Audit scopes both.
The Monthly Partnership
The build is the first phase of a rolling monthly arrangement: Figma design, Webflow development on the Lumos framework, WCAG AA accessibility, and the SEO and AEO structure that lets search engines and AI answer engines cite your site. The relationship continues as your site evolves.
Implementation
A fixed-scope rebuild delivered as a defined project: Figma design, Webflow development, accessibility, and SEO and AEO built in, on a fixed timeline and price. Scoped and quoted from your roadmap, usually for a tender or grant.
Both build to the same standard. Or take the roadmap and implement it yourself. The Audit stands alone, and there is no obligation to proceed.
Organisations I have worked with
WHO Foundation
Diagnostic identified navigation consuming 30% of viewport, accessibility gaps creating institutional compliance exposure, and absent governance infrastructure during Guardian media scrutiny. Implementation tripled organic traffic, closed accessibility gaps, and gave the communications team editorial independence on Webflow.
Do Good Daniels Foundation
Diagnostic identified Wix platform limitations preventing donation infrastructure scaling and content governance breakdown. Webflow migration enabled integrated Donorbox/Stripe processing and team independence. Retained for three additional projects.
Territorio de Zaguates
Diagnostic identified cross-border fundraising friction and operational dependency on IT staff for content updates. Implementation created multi-currency donation infrastructure and freed sanctuary operations from web management.
"Even when our brief was to 'lift and shift,' Eric found ways to enhance our donor experience and improve our SEO, all within budget."
Questions from NGO decision-makers
What exactly is the Blueprint Audit?
A structured governance diagnostic. It maps your stakeholders, audits your accessibility, credibility, and technical foundation, assesses your search and AI visibility, and identifies the governance gaps a rebuild alone will not fix. It produces a written, Board-ready report and roadmap.
What does it cost, and is there any obligation?
£2,500. It stands alone, and there is no obligation to proceed to anything afterwards. The report is yours regardless of what you decide to do next.
How long does it take?
Two to three weeks, depending on the size of your organisation and the availability of the people I need to speak with.
What do I actually receive?
The full written report, typically 15–25 pages depending on the size and complexity of your site, prepared for your Board. It contains a stakeholder map, prioritised findings, governance and compliance gaps, a technical and accessibility assessment, a clear recommendation, and a roadmap you can act on.
Do I have to work with you afterwards?
No. Many organisations use the Audit purely for Board due diligence. You can implement the roadmap internally, brief another provider with it, or continue with me. The value is in the diagnosis, not a commitment.
If I do continue, what are the options?
Two routes, both scoped from your roadmap. The Monthly Partnership is a rolling monthly arrangement with the build included as the first phase. Implementation is a defined, fixed-scope project with a fixed timeline and price, usually for a tender or grant.
Does my website need to be on Webflow?
No. The Audit is a platform-agnostic diagnosis of your current site. If you go on to rebuild, I build on Webflow using the Lumos framework, and any migration is part of that work.