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For research, policy, and campaigning organisations

Built for the moment someone looks closely.

When a funder runs due diligence, a journalist checks a claim, or a trustee opens the annual report link, everything holds. I build and look after the websites behind that work, so the person responsible for the site stops carrying it alone.

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A child looks through binoculars toward distant mountains, a rising sun behind them, the moment of looking closely.

When someone looks closely

The site is fine — until someone checks.

You’re the Communications Director. It runs, mostly. Then someone with power looks closely, and every gap becomes yours to answer for.

  • A funder runs due diligence

    They look for governance documents, impact evidence, a credible trail. Whatever they can’t find, they hold against the application.

  • A journalist checks a claim

    One broken link or an out-of-date figure is no longer a small oversight — it becomes the story.

  • A trustee opens the annual report

    Mid board meeting, from the site, in front of everyone. It simply has to work.

I build for that moment, so it holds. That is the weight I take off you.

Who this is for

This is for you if

You are a Communications Director or Executive Director at an established charity or NGO, somewhere between £500,000 and £10 million in annual income. You are probably the person who ends up owning the website whether or not it is in your job description.

Your organisation is entering a period where credibility matters more than it used to. A leadership change. A funding round. A campaign. Increased scrutiny. And the website was built for an organisation smaller than the one you are now.

Where I'm probably not the right fit

If you need a brochure site quickly and cheaply, or a brand refresh, someone else will serve you better than I would. Both are completely legitimate — they're simply not where I focus.

What changes when your website becomes infrastructure

The 2026 Give.org Donor Trust Report found that donors who research a charity before giving are influenced more by the charity's own website (54%) than by third party watchdog sites (39%). Your website is the evidence.

  1. 01

    Funder confidence

    Funders find the governance documents and evidence they expect, and the site reflects your actual standing.

  2. 02

    Campaigns in days, not months

    New campaigns and programme pages go live quickly, without waiting for a rebuild.

  3. 03

    Your team stops waiting

    Content updates happen without a developer in the way, so the site keeps pace with your work.

  4. 04

    The rebuild cycle ends

    The website is maintained as infrastructure, so you stop rebuilding it from scratch every few years.

Selected Work

Case work, on the record.

01

Territorio de Zaguates International Fundraising Infrastructure

Territorio de Zaguates · 2024How Webflow implementation addressed international fundraising complexity for Costa Rica's largest dog sanctuary—operational scale requiring institutional digital infrastructure.A pack of rescued mixed-breed dogs together outdoors at the sanctuary02

WHO Foundation Website Governance & UX Overhaul

WHO Foundation · 2026From broken navigation and accessibility failures to governance infrastructure withstanding media scrutiny—how strategic Webflow stewardship transformed WHO Foundation's digital presence.A health worker taking a woman's blood pressure at a field clinic03

Do Good Daniels Foundation Digital Infrastructure

Do Good Daniels · 2026How Webflow migration addressed operational constraints for growing 501(c)(3) foundation—platform limitations preventing programme expansion and donor confidence.Young people painting at easels during a community art workshop
All work
"Working with Eric on the re-platforming of our site has been an absolute joy. He has taken what we thought would be a complex process and made it easy, seamless and professional. Even when our brief was to 'lift and shift' our site to Webflow, Eric found ways to enhance our donor experience and improve our SEO, all within budget. Our site has already had an uplift in organic traffic and our team is delighted with what we can offer our donors going forward."
JC Garay Head of Communication, WHO Foundation

Seven years building websites, most of them for organisations outside this sector, which is how I know the difference. I moved to charities and NGOs exclusively because the failure modes here are governance failures, and general web consultancy does not address them.

What the work covers

Peace of mind, not another supplier.

You stop being the single point of failure. I hold the technical detail, the documentation and the accountability, and I tell you what needs attention before it becomes a problem.

01

Accessible to everyone, by default.

WebAIM's 2026 study found 95.9 percent of the web's top million home pages fail basic accessibility checks. Yours will not be one of them. For an NGO, WCAG 2.2 AA is the mission enacted, and I build and monitor to it as routine work.

02

Compliance, already answered.

Charity Commission and equivalent regulator disclosures, privacy, consent and governance documents present, current and findable. When a funder or regulator checks, the answer is already on the site.

03

A team that publishes without waiting.

Text, posts, team changes and new pages handled in house, in minutes. The structure protects the site from mistakes, so your team works independently and safely.

04

Campaigns live in days.

Appeals, annual reports and programme launches built to institutional standard on a 2–4 working day rhythm, not a project timeline.

05

One person, directly accountable.

No account manager, no ticket queue, no handoffs. You brief me, I build it, and when something breaks you message the person who can actually fix it.

06

How you work with me

One diagnosis. Then the right build.

Then, to build

The Monthly Partnership

£2,500 / month

Ongoing Webflow design and development. The build is the first phase, then the site evolves with your work. Rolling — cancel anytime.

Implementation

Scoped & quoted

A fixed-scope Webflow rebuild delivered as a defined project, on a fixed timeline and price. Usually for a grant-funded build.

Not sure which to choose? Reach out anyway — I'll do my best to guide you.

For context: a part-time digital officer at £35,000 plus employer contributions costs an organisation over £45,000 a year, and would still need a developer for anything structural.

Frequently Asked Questions

The answers you're looking for.

Common concerns I hear from Communications Directors and Executive Leadership about investing in institutional website infrastructure.

Every engagement begins with a Blueprint Audit: a governance diagnostic that maps your stakeholders, audits your accessibility and credibility, and produces a Board-ready roadmap. From there, one of two build routes, both scoped from that roadmap — the Monthly Partnership, where your new site is built as the first phase of ongoing work, or Implementation, a fixed-scope project. The audit stands alone, with no obligation to continue.

The Blueprint Audit is £2,500 and stands alone. If you continue, the Monthly Partnership is £2,500 a month — rolling, cancellable on 30 days' notice, with the build included as the first phase and no separate project fee. Implementation is scoped and quoted from your audit. For context, a part-time digital officer costs an organisation over £45,000 a year and would still need a developer for anything structural.

The Blueprint Audit takes two to three weeks. A full rebuild is typically 16 to 20 weeks — the content and approval stage usually sets the timeline more than design or development does, so I plan for it realistically at the outset. On the Monthly Partnership, work ships every two to four working days.

Yes. I build on Webflow, using the Lumos framework, because it gives your team genuine independence and a strong accessibility and performance foundation. If you are moving from WordPress or Wix, the migration is part of the work.

A fair question, and one I would ask in your position. Every account — Webflow, the domain, analytics — is registered to your organisation from day one, so nothing is held in my name. The site runs on Webflow with the publicly documented Lumos framework, so any competent Webflow developer can pick it up without a handover from me. Hosting, uptime and backups are platform level, not dependent on my presence, and everything is documented so continuity never rests on one person.

The next step

Start with the diagnosis.

The Blueprint Audit is £2,500 and takes two to three weeks. It identifies what is actually failing, maps your stakeholder landscape, and delivers a board-ready roadmap. It stands alone, with no obligation to continue.

Start with the Blueprint Audit
Hands typing on a MacBook that displays the Blueprint Audit report.

Not there yet? The State of Charity Website Governance 2026 publishes on 3 November — a scan of every UK charity between £500,000 and £10 million with a website, reporting what a funder can actually find.

Send me the report