About
I'm Eric Phung. I build charity websites as governance infrastructure, not marketing.
I work with one kind of client: established nonprofits whose credibility is the product. Research institutes, policy bodies, campaigning organisations, foundations. The organisations where a broken website is not an inconvenience but a governance problem.
Member of
The problem I solve
Corporate websites fail quietly. Nonprofit websites fail loudly.
Across seven years and several sectors, the same pattern held. When a commercial website underperforms, it costs revenue. When a nonprofit website underperforms, it costs standing. The failure is not larger, it is different in kind, and it lands on the part of the organisation that cannot be rebuilt with a budget line.
Most website consultants treat nonprofit projects exactly like corporate ones. Optimise for conversion. Make it look modern. Add a donation button. Ship it. That approach misses everything that makes these organisations different.
Corporate websites fail quietly
Nobody notices. A slow page, a confusing navigation. It is annoying, but rarely consequential, and the consequence is measured in lost sales.
Nonprofit websites fail loudly
Donors lose confidence. Boards ask uncomfortable questions. Funders scrutinise. Beneficiaries cannot reach the help they need. A poorly built website does not just underperform, it undermines the credibility the organisation runs on.
The shift came when I stopped treating these as smaller corporate websites and started treating them as institutional infrastructure. It changed how I approach discovery, design and delivery.
How I think about websites
A website is a system the organisation has to live inside for five years.
When I rebuild a site, I am building something that has to survive a change of leadership, a funding review, a crisis, and three generations of staff who were not in the room for any of the original decisions. That is a different brief from a redesign.
In practice it means the build has to hold up under six conditions:
- 01
Scrutiny
The site can be examined by a funder, a regulator or a journalist without producing a finding.
- 02
Turnover
The people who inherit it can operate it without me and without the person who commissioned it.
- 03
Multiple audiences
Donors, beneficiaries, researchers, journalists and trustees use the same site for incompatible reasons.
- 04
Governance
Content that carries institutional risk goes through a review path, and the path is enforced by the system rather than by memory.
- 05
Independence
A three-person communications team can publish without raising a ticket.
- 06
Transition
Ownership of the domain, the code, the content and the credentials sits with the organisation from day one.
Which is why the questions I ask in discovery are not design questions. How decisions actually get made. Where credibility is most fragile. What keeps leadership awake. Where content governance breaks down in practice. I ask those before anything is designed. Always.
What makes this different
I will tell you when you do not need a new website.
The Blueprint Audit is a diagnostic, not a sales process with a report attached. One of the recommendations it can reach is that your current site is structurally sound and the problem is elsewhere.
That happens. Sometimes the site is fine and the content governance is broken. Sometimes the real constraint is that nobody has been given authority to publish. A rebuild would not have fixed either, and a supplier paid to rebuild has no incentive to say so.
I have separated the two so that the diagnosis is not conditional on the outcome. You buy the audit. What it recommends is genuinely open, including the recommendation that you spend nothing further with me.
Background
Seven years of building, pointed at one sector.
I have built websites professionally for seven years, across e-commerce, professional services and home services, before narrowing to nonprofits exclusively. The specialisation is deliberate and recent. It came from recognising that nonprofit websites fail in ways that standard web consultancy is not designed to address.
I work as an independent consultant rather than an agency. Not because agencies are bad at this, but because the parts of this work that matter are the parts agencies structurally delegate. Discovery gets handed to a strategist who leaves before build. Build gets handed to a team that was not in discovery. The judgment that connects the two is the thing you are paying for, and it does not survive the handoff.
Every Blueprint Audit is run by me. Every build decision is made by me. That is the whole proposition, and it is also the whole limitation, which is why the next two sections exist.
Based in Manchester, UK. Working with charities across the UK and the EU, with nonprofits in the US, and with organisations internationally.
The question you should ask
What happens if something happens to me?
A fair question, and the one I would ask in your position. It is also the question that most often stops a procurement panel approving a sole supplier, so here is the answer in full.
Your site runs on Webflow, a mainstream platform with thousands of qualified professionals behind it, not on a stack that only I understand. Hosting, uptime and backups are platform level and do not depend on my presence.
Everything is documented as it is built. Every credential is issued in your organisation's name, not mine. A clean handover package exists from day one rather than being assembled at the end.
If I disappeared tomorrow, your organisation would face an inconvenience, not a crisis. That is not a reassurance, it is a build requirement, and the Implementation page sets out the specific provisions your procurement team will want to see.
How I work
What you can rely on, and what I will not do.
What you can rely on
- Strategy before design. Always, and without exception for timeline.
- Websites that reduce institutional risk rather than introduce it.
- Your team in control of its own infrastructure, credentials included.
- Institutional credibility ahead of marketing conversion where the two conflict.
- Pricing published on the site, not quoted on the call.
Boundaries that protect the work
- I stay selective about concurrent engagements so each one gets full attention.
- I build client sites on one platform, Webflow, because supporting one platform properly is worth more to you than supporting four badly.
- I do not compete on price. Every engagement starts with a diagnostic, and a diagnostic is not the cheapest way to start a website project.
- I do not overpromise to close work.
- I do not skip diagnosis to compress a timeline, because shortcuts produce expensive failures later.
A good fit
Who I work best with.
This works well for
- Nonprofits experiencing or anticipating increased scrutiny
- Leadership that already understands the website as infrastructure
- Teams willing to invest in diagnosis before implementation
- Communications professionals constrained by the current build
- Organisations operating at an institutional standard regardless of size
Another provider will serve you better
- Organisations that need a site live in six weeks
- Groups selecting on lowest cost
- Teams that want a visual refresh without a structural one
- Anyone who wants to skip the diagnostic and start building
If you are not sure which column you are in, that is what the Blueprint Audit is for. It is designed to answer exactly that question, and it is designed so that answering it honestly costs me nothing.
Due diligence
The things your procurement team will ask for.
- Trading name
- Socialectric
- Legal entity
- Eric Phung, sole trader, trading as Socialectric
- ICO registration
- Registered with the Information Commissioner’s Office. Registration reference on request.
- Professional indemnity
- In force. Insurer and cover level on request.
- Data processing
- Article 28 processor agreement provided as standard
- Accessibility standard
- WCAG 2.2 AA on every build
- Accessibility statement
- Read the accessibility statement
- Privacy policy
- Read the privacy policy
- Terms
- Read the terms
What clients say
Work worth staying for.
Working with Eric on the re-platforming of our site has been an absolute joy. He has taken what we thought would be a complex process and made it easy, seamless and professional. Even when our brief was to 'lift and shift' our site to Webflow, Eric found ways to enhance our donor experience and improve our SEO, all within budget. Our site has already had an uplift in organic traffic and our team is delighted with what we can offer our donors going forward.
JC Garay Head of Communication, WHO Foundation Yes. Socialectric is me. Every audit, every build decision and every client conversation is mine, and there is no account manager between us. Several clients have told me that this was the reason they chose Socialectric over an agency, because the person who diagnosed the problem is the person who fixes it. The continuity provisions above exist so that this is a structural choice rather than a structural risk.
Your site is on Webflow, hosting and backups are platform level, credentials are issued in your organisation's name, and the documentation is written as the build proceeds rather than at the end. Any competent Webflow professional can pick it up. The full provisions are set out on the Implementation page.
Because the two have different jobs. Client sites are built for teams who need to publish independently for years without a developer, and Webflow's editorial interface is the best available answer to that. My own site is a place to test approaches, and it does not need to be handed to anyone. If a client's requirements ever pointed away from Webflow, I would say so in the audit rather than after the invoice.
Yes. Every engagement starts with the audit, and it is charged separately from anything that follows. Scoping a rebuild without a diagnosis means pricing a guess, and it removes the one point in the process where the honest answer can still be that you do not need a rebuild.
The Blueprint Audit is £2,500. Implementation engagements start at £10,000, and most total engagements land between £15,000 and £30,000 depending on scope. Ongoing Partnership is priced separately at £2,500 a month. All of it is published rather than quoted on the call.
Manchester, UK. I work with charities across the UK and the EU, with nonprofits in the US, and with organisations internationally.
The diagnosis comes first.
If your website is creating institutional risk rather than reducing it, the Blueprint Audit will tell you where, in writing, in two to three weeks. What you do with that is your decision, including doing it with somebody else.