I'm Eric Phung. I design charity websites as governance infrastructure, not marketing.
After building over 100 websites across multiple sectors, I made a deliberate decision to focus exclusively on nonprofits, because that is where websites consistently fail in ways nobody is addressing
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The problem I solve
After seven years and over 100 website projects across multiple sectors, I noticed a pattern.
And yet, most website consultants treat NGO projects exactly like corporate ones. Optimise for conversion. Make it look modern. Add a donation button. Ship it. This misses everything that makes NGO websites fundamentally different.
Corporate websites fail quietly
Nobody notices. A slow page, a confusing navigation: it is annoying, but rarely consequential.
NGO websites fail loudly
Donors lose confidence. Boards ask uncomfortable questions. Funders scrutinise. Beneficiaries cannot access the help they need. A poorly built website does not just underperform, it undermines the organisation's credibility and mission.
The breakthrough came when I stopped treating these projects as smaller corporate websites and started treating them as institutional infrastructure. That shift changed how I approach discovery, design, and delivery, and it changed the outcomes for every nonprofit I have worked with since.
How I think about websites
Websites are not marketing surfaces. They are institutional infrastructure.
When I rebuild a website, I build a system capable of:
- Supporting governance and accountability mechanisms
- Handling increased scrutiny as visibility grows
- Surviving organisational transitions without becoming a liability
- Serving multiple stakeholder types simultaneously
- Enabling operational independence for small teams
- Mitigating institutional risk during campaigns, crises, and due diligence
This means understanding what most consultants never ask:
- How organisational decisions actually get made
- Where credibility is most fragile
- What risks keep leadership nervous
- How content governance breaks down in practice
- Why stakeholder confusion compounds over time
I start with these questions before touching design. Always.
My background
I have built websites professionally for seven years, working across sectors including e-commerce, professional services, and home services before focusing exclusively on nonprofits. That sector specialisation is deliberate and recent, driven by recognising that NGO websites consistently fail in ways standard web consultancy does not address.
I work as an independent consultant rather than an agency, because this work requires judgment, continuity, and direct attention that agencies structurally cannot provide. Every Blueprint Audit and every build decision receives that directly.
Based in Manchester, UK. Working with organisations across Europe and internationally.
The question you should ask any independent consultant
What happens if something happens to me?
A fair question, and one I would ask in your position. Your site runs on a mainstream platform with thousands of qualified professionals behind it, not on a stack only I understand.
Hosting, uptime and backups are platform level, not dependent on my presence.
Everything is documented, every credential is yours, and a clean handover exists from day one.
If I disappeared tomorrow, your organisation would face an inconvenience, not a crisis.
That is not a sentiment. It is how the work is built.
My approach
What you can rely on
- Strategy before design, always.
- Websites that reduce institutional risk rather than create it.
- Your team in control of its own infrastructure.
- Institutional credibility ahead of marketing conversion.
- Transparent process and pricing.
- And an honest no when a project is not the right fit, because that protects both of us.
Boundaries that protect the work
- I stay selective about concurrent load so every client gets full attention.
- I build only on the platform I can support for the long term.
- I do not compete on price; I am not the cheapest, I am the most thorough.
- I do not overpromise to close work.
- And I do not skip diagnosis to speed up a timeline, because shortcuts produce expensive failures.
Who I work best with
Ideal clients:
- NGOs experiencing or expecting increased scrutiny
- Leadership understanding websites as infrastructure, not marketing
- Teams willing to invest in diagnostic clarity before implementation
- Communications professionals frustrated by current constraints
- Organisations operating at a professional level regardless of size
When another provider serves you better:
- Organisations needing websites in 6 weeks
- Groups seeking the lowest-cost provider
- Teams wanting modern design without a strategic foundation
- Anyone unwilling to start with the Blueprint Audit
If you are unsure, the Blueprint Audit exists to answer exactly that question. No pressure, and no wasted spend.
1 / 5
What my clients say:
"Working with Eric on the re-platforming of our site has been an absolute joy. He has taken what we thought would be a complex process and made it easy, seamless and professional. Even when our brief was to 'lift and shift' our site to Webflow, Eric found ways to enhance our donor experience and improve our SEO, all within budget. Our site has already had an uplift in organic traffic and our team is delighted with what we can offer our donors going forward."
"Eric from Socialectric isn’t just a web designer; he’s a visionary partner who instantly became my new best friend! He has an incredible knack for grasping your vision and translating it into something tangible and spectacular. From day one, the process was seamless, organized, and utterly professional. My website not only looks fantastic, but it also perfectly reflects our mission, thanks to his meticulous attention to detail and proactive communication. No follow-ups needed; Eric kept me in the loop every step of the way. He's already lined up for three more projects because, frankly, I can't imagine working with anyone else. Eric embodies professionalism, creativity, effective communication, and reasonable pricing. Truly lucky to have Socialectric on our side!"
